Greetings. I'm Peter Ford — a freelance web & UI designer from Sydney, Australia with over a decade of experience in the creative world.
I began my creative career as a graphic designer for a small studio, Solutions Outsourced. I designed for a wide range of industries; education, hospitality, fashion, and online retail, to name just a few. I designed for web, print and corporate identity, but eventually I was tasked primarily with web projects, given that I had demonstrated an aptitude for designing website interfaces and webpage layouts.
After 5 years at Solutions Outsourced, where I had progressed from Junior to Lead Designer, I decided to pursue a career as a freelancer. After a brief period contracting for the agency of a former colleague, Impulse Digital, I joined the team full-time. My web and user interface design skills deepened under exposure to clients in industries such as sports, travel, food and beverage, banks and government.
Following 2 years at Impulse Digital, I returned to freelancing. I ended up working in a freelance arrangement for 3 years for the digital marketing agency, DigitalMaas. I was tasked primarily with user interface design for their digital marketing platform and with design for their website, emails, advertising banners. Along the way I also designed sales documents, proposals and presentations whenever the need arose.
At present I am open to new opportunities entailing website design, web app design, and user interface design more broadly. These are the areas I excel at and where my efforts are best spent.
I seek freelance or contract arrangements and prefer to work remotely.